 Extreme Veteran
Posts: 452
 
Location: Alberta | There is a fantastic article on the Real American Cowboy Magazine website about the future of corporate rodeo and what needs to change/advance in rodeo in order for it to become a mainstream sport.
http://realamericancowboymagazine.com/2013/04/17/ryan-mcconnel-on-the-pbr-comeback-trail/
It is a bit of a long read but so worth taking the time to sit down and REALLY read the article and understand how this could impact rodeo in the future.
I really like how they discussed the 4 "classes" of "Rodeo (and its companion break-out sports)" and I truly believe that by growing corporate rodeo it will only benefit the other 3 especially in terms of contestant, spectator and sponsorship growth.
And I just had to point out the below quote from the article gave me goosebumps!!
"There have never been more people on more horses on more weekends in the history of the world."
Now if Canadian broadcasting could just show a little ingenuity and follow suit by at least showing some form of rodeo that would be really appreciated!  
Edited by CEFERG 2015-03-08 8:10 AM
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Future of Corporate Rodeo - becoming mainstream!
