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 Swiffer PIcker Upper
Posts: 4015
Location: Four Corners Colorado | Ok I have several prospects I am going to be selling this year and I am at a loss for how to write their ads. What do you want to know in ads for young horses. I only have experience selling older proven horses who stand on their own credentials.
Edited by equussynergy 2015-05-06 11:26 AM
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 Expert
Posts: 2674
  
Location: Silver Lake, MN | What ages are they? Are they broke? If not broke what do they know? How easy are they to work with? I'd want a video of them at least moving in a round pen too. I have a super nice 4yo for sale and the weather hasn't cooperated enough to get video so haven't bothered listing him. Video sells! |
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 Expert
Posts: 2097
Location: Deep South | I have only been buying young unbroke horses for the past several years now. Honestly, I don't care what fluff is included in the ad.
I want to see EXCELLENT pictures. Investing the time and/or money to get some super quality pics sells the horse. Period. It's what initially catches my eye to even look any further.
A simple, brief video of them so I can watch how they move. In the roundpen or pasture is fine, just so I can clearly see all four feet hitting the ground.
A picture or link to their pedigree.
The three must haves for me. The rest is just what I sort through to get to the above. |
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Extreme Veteran
Posts: 316
| Videos of daily work! They speak for themselves. Just explain what you can do with them and if their bloodlines are not well known for the public explain what you know about them |
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 Expert
Posts: 3782
Location: Gainesville, TX | Honestly some prospects sell themselves easily on pedigree and pictures. But I know that most people prefer to see a picture of mom, one of dad, and of other siblings. They like to see the sire's record, the dam's (if she has one), other siblings who are performing (especially from the same dam), some records from back a couple generations on the dam's side. They generally like to know the color (not always obvious from baby hair),sex (obviously), and the expected height (based on sire, dam, and other siblings). Most people like to see a location and price clearly posted. If you have video of other siblings performing or of the dam thats a bonus. Also footage of the prospect moving around at multiple speeds (under saddle if already trained) I believe is very helpful to potential buyers.
This was a video I made of a filly I sold last year. https://www.youtube.com/watch?v=aeEO7KLHuIY |
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 Own It and Move On
Location: The edge of no where | I sure get what you're saying.... I'm not gifted with a ton of marketing talent. There's some ads that are just so flashy that you can't help but read them.
Like another poster mentioned.. Pictures are critical. I like to see videos of them moving. Talk about some sibling accomplishments if applicable. Pictures/videos/pic of pedigree are what will sell me on one.
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 Veteran
Posts: 212
| take high quality, squared up pictures in the right setting. Think like stud pictures. If you are talking about yearlings or weanlings, maybe do pictures of the parents. If the horse isn't tall yet, maybe list the parents heights.. But if they are quality bred I think the picture is 75% of it. |
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 Extreme Veteran
Posts: 356
| I'm not REALLY shopping right now, but I've been looking. What makes an ad stand out to me is good quality photos with NO SADDLE and a good video of the horse moving. If they're working the pattern, I want to see video of that as well. Take the time and spend the money if need be for high quality photos. And for the love of God, make sure the photos are rotated the right direction. I've seen ads for $50K+ horses where you had to turn your head to look at the photos! Argh! |
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 Expert
Posts: 3815
Location: The best kept secret in TX | If I am looking at an ad for a younger horse it turns me off completely to see them saddled at 1 year to 2 years old with a huge heavy roping saddle, rope, and an oversized rider. When I did buy prospects, I prefered them to not have even a saddle thrown on their back if they were under the age of three. I am not in the market for a futurity horse so I don't mind having to break one at 3 or even 4. I just want to have peace of mind that their joints are stable enough to support me and not break down.
I also enjoy good quality photos, and videos of ground work. The ground work gives me an idea of the trainers/owners foundation they have given the young horse and let's me get an idea of what I would be getting into if I did purchase the horse.
Also, MEASURE the horse. I find that a lot of people don't measure one and sell them in the add as a 15 hand horse, when they're barely over 14 when yoou show up with a tape measure/ stick.
And for the love of all things fair and right PROOF READ YOUR AD. LOL I've seen Filly Colts, Colts that were actually Filly's, horses that was spelled hoarses and run-on and fragmented sentences so much I can barely stand to read an entire ad anymore.  |
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 Money Eating Baggage Owner
Posts: 9586
Location: Phoenix | I honestly can't stand it when I see the huge long story on the pedigree. That might be just me tho. |
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