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 Elite Veteran
Posts: 823
 
Location: East Texas | FLITASTIC - 2018-04-24 3:49 PM
I would really like to get some hard evidence that people buy products cause they saw it on a shirt or sticker on a truck and trailer. My guess is very very few. So offering to be a walking bill board is not really lucrative. JMHO.
They do... both from seeing the product and the patches. Had a conversation with the CEO of American Hat and when a certain roper started wearing a new color hat, the sales went through the roof. My daughter has had others ask her about her clothes. Patches....every year for the last 3 years several at the NFR have worn a patch for my son and we have a scholarship in his name. We have heard from those that have seen his patches. |
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Elite Veteran
Posts: 823
Location: East Texas | IowaCanChaser - 2018-04-24 4:15 PM
IMO You have to have an influential social media presence to have sponsors these days. The girls with 10k+ followers on Instagram/FB pages are the ones getting sponsors left and right.
I do not know how many followers you have to have, but I do know that your social media accounts will be checked. They will be checked before and during your dealings with your sponsors. |
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Veteran
Posts: 113
Location: Wyoming | winwillows - 2018-04-24 6:06 PM
Renew Gold has a sponsorship program that is different from most. We are only interested in "true believers " wearing our logo. For that representation, we provide feed for horses that are being shown, vet support, and other help as needed. We do not pay cash. In every case the rider was a customer before they became sponsored. They are good for us because they all really understand what we do and how it works. We have both regional people, and NFR qualifiers. They are all class acts, and the relationship is great for both sides. We also provide product for events that our sponsored riders are involved in, like the Sherry Cervi Youth Championship events, and clinics that Dena Kirkpatrick, Ivy Conrado and others do as further support.
Does one apply for the Renew Gold program or do you guys choose them and then contact them? Didn't see the info on your site :) |
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 Expert
Posts: 3815
 
Location: The best kept secret in TX | Many companies would rather give you 10-20% off each purchase than to just give out free goodies. Maybe start there? A penny saved is a penny earned.  |
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Expert
Posts: 1695
Location: Willows, CA | hoofs_N_bridles - 2018-04-25 11:15 AM
winwillows - 2018-04-24 6:06 PM
Renew Gold has a sponsorship program that is different from most. We are only interested in "true believers " wearing our logo. For that representation, we provide feed for horses that are being shown, vet support, and other help as needed. We do not pay cash. In every case the rider was a customer before they became sponsored. They are good for us because they all really understand what we do and how it works. We have both regional people, and NFR qualifiers. They are all class acts, and the relationship is great for both sides. We also provide product for events that our sponsored riders are involved in, like the Sherry Cervi Youth Championship events, and clinics that Dena Kirkpatrick, Ivy Conrado and others do as further support.
Does one apply for the Renew Gold program or do you guys choose them and then contact them? Didn't see the info on your site : )
We set our sponsorship program in November-December for the coming year. We do both regional and National support. We encourage those that are interested and are currently using our product to send information to us in September- October for review. While we do have limits on what we can do. We believe strongly is supporting people that understand and support us.
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| Ask companies you do a lot of business with. Trainers tend to get sponsorships from companies they make a lot of purcahses through such as grain or supplements.
I feel like this sponsorship craze has gotten out of hand. Everyone is asking for sponsorships these days even for just local playdays. Now I am not saying only world champions or 1d riders should get a sponsorships but people are asking for handouts from companies they have never even purchased from for things that are a given expense for playing the game. What happened to getting a second job or selling something to pay your own way? It is an expensive game and we all have to spend within our own means. It used to be only a handful of people wearing patches and now you see them ten deep on a shirt at a jackpot with 25 entries? Companies can choose to spend their money where they want but I lose a lot of respect for a person and a company when I see them wearing a patch for a product and promoting it as the new miracle when you know dang well they never believed in it enough to pay for it themselves. |
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 A Somebody to Everybody
Posts: 41354
Location: Under The Big Sky Of Texas | AnotherRound - 2018-04-25 2:36 PM Ask companies you do a lot of business with. Trainers tend to get sponsorships from companies they make a lot of purcahses through such as grain or supplements.
I feel like this sponsorship craze has gotten out of hand. Everyone is asking for sponsorships these days even for just local playdays. Now I am not saying only world champions or 1d riders should get a sponsorships but people are asking for handouts from companies they have never even purchased from for things that are a given expense for playing the game. What happened to getting a second job or selling something to pay your own way? It is an expensive game and we all have to spend within our own means. It used to be only a handful of people wearing patches and now you see them ten deep on a shirt at a jackpot with 25 entries? Companies can choose to spend their money where they want but I lose a lot of respect for a person and a company when I see them wearing a patch for a product and promoting it as the new miracle when you know dang well they never believed in it enough to pay for it themselves.
Very well said , I just feel like everybody and anybody can wear a patch and want to be sponsor, I always have veiwed someone that was being sponsor was a person that worked their butt off getting sponsored by a certain company as a hard worker that climbed to the top by hard work and deserved being there, but now adays everyone wants a hand out so they can go to a rodeo are jackpot without all the hard work that is involved in getting to the top. Its gotton to the point being sponsored is not a big deal/speical any more cause everywhere you look nowadays someone has their hand out. When I see someone that has worked really hard to be where they are at and being sponsored I take a hard look at the sponosor to see what products they have, but now not so much.
I know I proabably didnt say it right again, but I think being sponsored by a great company should really be a special thing to happen to a great cowboy/cowgirl. |
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 Not Afraid to Work
Posts: 4717
| I agree with most things said here. Start locally and go after products you really believe in. We are better sales people when we truly believe what we are selling.
For example, I looked at trying to work something out with Deb Sibley since I am such a believer in her saddles and referred no less than 12 clients. However, I ended up not having a horse to do it justice and never pursued it.
If I were to look now, Sore No More is a huge product for me and my gelding. We don't use any fancy grain or tack but that's on product I believe makes or breaks us. His shoes too but I give that credit to my farrier. |
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I just read the headlines
Posts: 4483
| JLazyT_perf_horses - 2018-04-24 3:46 PM
I'm going to slightly disagree with the "winning/on top" theory. I'm always in the 3D/4D and not always winning either divisions and I managed to get on TeamMVP and TEAMDiO, two products I swear by and push really hard and get several referrals for them. You don't always have to be 1D or winning rodeos, but it's more about what you bring to the table marketing wise. I don't have "down time" at races, I spend the time I'm not on a horse promoting a product and I have patches all over the place, decals on trailer, etc. It's about your professionalism, your dedication as a customer, and how you represent them. The place i get my polos from does sponsorships, some custom tack makers have sponsorships, etc. Ask the places you shop first and foremost. Many only take on sponsorships at the beginning of the year and everyone has to apply and they're picked. When I asked about TEAMDiO they looked back into my purchase history and asked permission to look at my social media accounts to see if I fit their program. And it's a lot of work keeping the promotional ball rolling for each company, on each social media platform I have, plus word of mouth and presence at events. There's events I have to go to that I'm not even running at. SO yeah, start first at places you've been investing in because those will be your best bet.
^^This. On Instagram there are some girls who aren’t 1D or pro girls who have several sponsors. They and their horses always look impeccable, they post about their sponsors often and always thank them for sponsoring them. In other words, they conduct themselves publicly as professionals. |
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Location: Middle TN | cecollins0811 - 2018-04-23 2:54 PM
SKM - 2018-04-24 4:15 AM
Most sponsors only use you if you are already a customer. It’s also usually a product sponsorship, not cash. The PRCA/WPRA patch program has changed so that now you can only sponsor a limited number of contestants and contestants can only be sponsored by a limited number. They have essentially squeezed out anyone that isn’t in the top 20 or a large corporation right out of the sponsorship program.
Hu, I didn't know that it changed to be like that. Interesting.
The PRCA/WPRA Patch Program rules state that a member can have no more than 9 sponsors and a company can only sponsor 12 members. This of course is for card holding members - not local affiliations or jackpots. I think Lisa Lockhart is probably at least one member that is maxed out. |
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