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 Elite Veteran
Posts: 679
     Location: KS | I want to start riding in the URA this year.I was wondering how you get Sponsors. What are the steps I have to take??
Edited by ACowgirlsLastRun 2015-07-08 11:25 AM
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  That's White "Man" to You
Posts: 5515
 
| Win the NFR. |
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 Elite Veteran
Posts: 928
      Location: Northern CA | Not familiar with URA, but a word of caution. Obtaining sponsorships will void your amateur/non-pro status in a lot of associations. I don't know how it works in the rodeo world, but I know that as a non-pro with NRCHA I cannot have sponsors. I can do endorsements as long as no money, goods, or services are recieved for doing so. |
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 Goat Giver
Posts: 23166
        
| Spell the word correctly when writing asking for Sponsors....... |
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 BHW's Lance Armstrong 
Posts: 11134
     Location: Somewhere between S@% stirrer and Saint | Is it a sponsorship for a spelling "B"?   
Edited by Douglas J Gordon 2014-08-04 5:52 PM
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  Fact Checker
Posts: 16572
       Location: Displaced Iowegian | From a business stand point….…you must FIRST be a current customer of my business. Secondly, you are going to have to prove to me that you are a winner…..no company or business wants to give money to someone who doesn’t have the ability to win and represent them. That being said, be prepared to hand them a business plan…what do YOU plan to do for the company/business in return for money……. |
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 A Somebody to Everybody
Posts: 41354
              Location: Under The Big Sky Of Texas | Start winning the barrels races that you run in. The big ones like D&G's, Winmore, ANHA's, and theres tons more.. |
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Expert
Posts: 1694
      Location: Willows, CA | We get requests from riders wanting a sponsorship almost every day. My company has a committee that goes over every request. It is important to only align ourselves with those horse people that have used our product and are true believers in what we are doing. This is the number one priority. The rodeo people that are in the PRCA and WPRCA patch program for us feed our product every day, and did so before they ever put our logo on their shirts. Everyone knows who can be bought. We never do that. We supply product for the horses that they are hauling, and expect them to buy product for the horses that they have at home.(they do get a deal). Why would you want someone encouraging others to buy your product if they are not willing to spend some of their money on it themselves. I admit that this is different than most other companies, but our sponsor support is always with product. If you are a rider looking for a sponsor, don't get trapped into endorsing something that you do not believe in, or really know little about. I have seen endorsing riders, when asked about their sponsors product say, " I don't know that much about it, they just pay me to use it." What good does that do the Sponsor? If you present the right image, have talent and work hard enough to get the attention of Sponsors that are looking for riders in your area and discipline, you will not have to go looking for them. They will find you. |
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  Warmblood with Wings
Posts: 27846
           Location: Florida.. | winwillows - 2014-08-04 7:27 PM We get requests from riders wanting a sponsorship almost every day. My company has a committee that goes over every request. It is important to only align ourselves with those horse people that have used our product and are true believers in what we are doing. This is the number one priority. The rodeo people that are in the PRCA and WPRCA patch program for us feed our product every day, and did so before they ever put our logo on their shirts. Everyone knows who can be bought. We never do that. We supply product for the horses that they are hauling, and expect them to buy product for the horses that they have at home.(they do get a deal). Why would you want someone encouraging others to buy your product if they are not willing to spend some of their money on it themselves. I admit that this is different than most other companies, but our sponsor support is always with product. If you are a rider looking for a sponsor, don't get trapped into endorsing something that you do not believe in, or really know little about. I have seen endorsing riders, when asked about their sponsors product say, " I don't know that much about it, they just pay me to use it." What good does that do the Sponsor? If you present the right image, have talent and work hard enough to get the attention of Sponsors that are looking for riders in your area and discipline, you will not have to go looking for them. They will find you.
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 A Somebody to Everybody
Posts: 41354
              Location: Under The Big Sky Of Texas | winwillows - 2014-08-04 6:27 PM We get requests from riders wanting a sponsorship almost every day. My company has a committee that goes over every request. It is important to only align ourselves with those horse people that have used our product and are true believers in what we are doing. This is the number one priority. The rodeo people that are in the PRCA and WPRCA patch program for us feed our product every day, and did so before they ever put our logo on their shirts. Everyone knows who can be bought. We never do that. We supply product for the horses that they are hauling, and expect them to buy product for the horses that they have at home.(they do get a deal). Why would you want someone encouraging others to buy your product if they are not willing to spend some of their money on it themselves. I admit that this is different than most other companies, but our sponsor support is always with product. If you are a rider looking for a sponsor, don't get trapped into endorsing something that you do not believe in, or really know little about. I have seen endorsing riders, when asked about their sponsors product say, " I don't know that much about it, they just pay me to use it." What good does that do the Sponsor? If you present the right image, have talent and work hard enough to get the attention of Sponsors that are looking for riders in your area and discipline, you will not have to go looking for them. They will find you.
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 Saint Stacey
            
| Be smart whe. It comes to social media. You'd be surprised at how many business will decide not to sponsor a person based off of what they find on things like Facebook. If you submit a request that has you looking like Sister Theresa...but then your Facebook shows you to be more like Heidi Fleiss...chances are no company will want you as someone they sponsor. |
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 I Chore in Chucks
Posts: 2882
        Location: MD | SKM - 2014-08-05 8:46 AM
Be smart whe. It comes to social media. You'd be surprised at how many business will decide not to sponsor a person based off of what they find on things like Facebook. If you submit a request that has you looking like Sister Theresa...but then your Facebook shows you to be more like Heidi Fleiss...chances are no company will want you as someone they sponsor.
can i like this comment 1,000 times? |
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Veteran
Posts: 276
    
| Acquiring sponsorships, when you are even winning at the amateur or open rodeo level, is extremely difficult. I would put more effort into working harder, saving money, and finding people in your area to split travel expenses. Map out the rodeos that are close to your area. Entry fees at the URAs, especially barrels, really aren't all that much more than going to the 4D jackpots around, and the payout is much better. |
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Extreme Veteran
Posts: 425
     Location: Some where between there and here. | We are lucky enough to have several sponsors for my daughter. Sponsors come and go. Along with many local sponsors we have had a product sponsorship with Troxel helmets and Kinetic Technologies. It is a lot of work to continuously provide updated information. It also places a lot of responsibility on the rider to perform and act in a professional manner at all times. Out of every sponsorship request/packet sent out, we may get a 50% response. Out of that 50% only 1 or 2 will be interested. |
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 Ms. Elvis
Posts: 9606
     Location: Running barrels or watching nascar | One thing I did learn in a motorsports management class was to have business cards, even if you currently don't work for anybody. I haven't picked up any sponsors yet but this is one tip I learned from other sports. |
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Elite Veteran
Posts: 1094
    Location: Idahome | winwillows - 2014-08-04 5:27 PM
We get requests from riders wanting a sponsorship almost every day. My company has a committee that goes over every request. It is important to only align ourselves with those horse people that have used our product and are true believers in what we are doing. This is the number one priority. The rodeo people that are in the PRCA and WPRCA patch program for us feed our product every day, and did so before they ever put our logo on their shirts. Everyone knows who can be bought. We never do that. We supply product for the horses that they are hauling, and expect them to buy product for the horses that they have at home.(they do get a deal). Why would you want someone encouraging others to buy your product if they are not willing to spend some of their money on it themselves. I admit that this is different than most other companies, but our sponsor support is always with product. If you are a rider looking for a sponsor, don't get trapped into endorsing something that you do not believe in, or really know little about. I have seen endorsing riders, when asked about their sponsors product say, " I don't know that much about it, they just pay me to use it." What good does that do the Sponsor? If you present the right image, have talent and work hard enough to get the attention of Sponsors that are looking for riders in your area and discipline, you will not have to go looking for them. They will find you.
1000% agree! The company I work for does the same thing. Depending on the company you are seeking, most will not do monetary sponsorships usually in product. We do not pay any of our endorsers other than a few bonuses during the year, which they earn. They all have to use our product and believe in it. We have gotten rid of some who quite using it except once a year and that wasn't working.
I agree with the other poster as well regarding social media. Trust me, anyone who is good at their job in making the decision for a sponsorship does their homework. I get requests come in everyday and I have turned people away from things I have seen. |
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  Friendly horse swapper
Posts: 4122
   Location: Buffalo, TX | We have a LOT of people ask us to sponsor them.....I don't mean this derogatory, but most of them want "free stuff" or money and don't want to do anything in return. I have offered a new Platinum trailer at a low cost to NFR hopefuls and I told them all they have to do is show the trailer and for each person they send who buys a trailer from me, I will make their trailer payment for them...haven't had a taker yet.....I won't mention her name, but a former NFR qualifier paid for her trailer this way!
I think a sponsor wants to know that the person representing their product is a winner in and out of the arena. Checking the facebook is a good one!!....I have rental houses and I do that with my applicants as part of a background check.....what you see tells you a lot about their character...
Edited by Cindy Hamilton 2014-08-05 12:23 PM
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 Elite Veteran
Posts: 632
   Location: Missouri | Being from MO I am familiar with the URA, I just recently joined MRCA and a lot of our rodeos are co sanctioned with yours. And owning my own tack making company I get requests DAILY for sponsors. I currently only sponsor one WPRA girl and I reached out to HER. I liked her image, what she stood for etc. That may not be how others do it but if I'm putting my hard earned money on the table and items I've sweated over and spent many hours on, you bet I'm gonna want them to get the most exposure possible and be represented well. |
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 Party Girl
Posts: 12293
        Location: Buffalo, Wyoming | Cindy Hamilton - 2014-08-05 10:34 AM We have a LOT of people ask us to sponsor them.....I don't mean this derogatory, but most of them want "free stuff" or money and don't want to do anything in return. I have offered a new Platinum trailer at a low cost to NFR hopefuls and I told them all they have to do is show the trailer and for each person they send who buys a trailer from me, I will make their trailer payment for them...haven't had a taker yet.....I won't mention her name, but a former NFR qualifier paid for her trailer this way!
I think a sponsor wants to know that the person representing their product is a winner in and out of the arena. Checking the facebook is a good one!!....I have rental houses and I do that with my applicants as part of a background check.....what you see tells you a lot about their character...
This is a GREAT idea!!! |
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Expert
Posts: 1611
  
| Follow Fallon Taylor on instagram. I think thats the best advice you can get on how to market yourself. She's always got a new shoe, therapy, or supplement she's pushing lol |
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