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 Leader of the Pack
Posts: 1343
  
Location: Eatonville, wa | I am looking for info on being a sponsor. I own a small business and want to sponsor a local barrel racer in the form of sport boots and liniment. For those who have been a sponsor could I get some pointers ?
What kind of contract?
What is typically expected of sponsor And sponsored?
Any pointers in general ?
Trying to educate myself as much as possible ! |
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 Saint Stacey
 
| I would stalk the potential candidates Facebook page. If they are trashy on social media, do you really want them as a spokesperson for your company? |
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Extreme Veteran
Posts: 534
Location: Ohio girl moved to PA | I would start with your expectations and theirs. How long you want the sponsorship to go for. Promoting. etc. |
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 Miss Laundry Misshap
Posts: 5271
| One word of advice -- If you do decide to sponsor people, vs organizations, be aware that you WILL get TONS of people contacting you to be their sponsor! Everyone wants free stuff/money and they will ask. No matter if you say only one or whatever.
If you want to get your name out there, sponsor a local club or organization. It's less of hassle.
If you do decide to do a person, set guidelines. They have to show your banner, or a patch, or something to get your name out there. Or they have to post so many times on social media with your business info to get your name out there. Make them hand out business cards. |
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 Expert
Posts: 3815
Location: The best kept secret in TX | General contract may have these points in them.
-Must post to social media once a week with product visible and with hashtag and link.
- Must wear patch on front of shirt where visible at all times.
- Cannot wear patch while doing X, Y, or Z or while in a certain place or establishment.
- Must put sticker on trailer or vehicle or both.
- 1 New product every how ever many months.
- Must return used products or can keep used products
- Must pay half of product cost, or will get 20%, 30% etc off product. (Free product isn't always a great idea. People will be more apt to work hard at getting your name out there if they are working toward free product.)
- Must pass out a business card when asked about product
Interview them over email, then over phone, and then in person. Get three references. One co-worker, one friend, and one employer. That should tell you all you need to know about the person. Think of it as a job interview because in reality, that's what it is.
Remember to put a starting and end date on the sponsorship. 6 months is a good starting sponsorship and if you like them and they rep you well then you can extend it to a year. After a year they should go through the entire process again.
If you have a website, create a discount code for each sponsored person. Each customer they send can get free shipping or 10% off. That will give you an idea of who sent them because you can track who uses what code. Business cards with the discount codes are always a good idea. They can also post their discount code to social media. Lots of businesses do this with sponsored people. Once they get you however many sales you can give them a "prize" like a free product. This ensures they work for your product instead of just getting it handed to them for free.
Good luck. 
Edited by IRunOnFaith 2018-01-22 9:23 AM
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 Too Skinny
Posts: 8009
Location: LA Lower Alabama | IRunOnFaith - 2018-01-22 9:20 AM General contract may have these points in them.
-Must post to social media once a week with product visible and with hashtag and link.
- Must wear patch on front of shirt where visible at all times.
- Cannot wear patch while doing X, Y, or Z or while in a certain place or establishment.
- Must put sticker on trailer or vehicle or both.
- 1 New product every how ever many months.
- Must return used products or can keep used products
- Must pay half of product cost, or will get 20%, 30% etc off product. (Free product isn't always a great idea. People will be more apt to work hard at getting your name out there if they are working toward free product.)
- Must pass out a business card when asked about product
Interview them over email, then over phone, and then in person. Get three references. One co-worker, one friend, and one employer. That should tell you all you need to know about the person. Think of it as a job interview because in reality, that's what it is.
Remember to put a starting and end date on the sponsorship. 6 months is a good starting sponsorship and if you like them and they rep you well then you can extend it to a year. After a year they should go through the entire process again.
If you have a website, create a discount code for each sponsored person. Each customer they send can get free shipping or 10% off. That will give you an idea of who sent them because you can track who uses what code. Business cards with the discount codes are always a good idea. They can also post their discount code to social media. Lots of businesses do this with sponsored people. Once they get you however many sales you can give them a "prize" like a free product. This ensures they work for your product instead of just getting it handed to them for free.
Good luck.
Also start slow like 6 months at a time until you find "the one" This way you are not locked in with someone who stops traveling or getting your name out there in a good way. |
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Leader of the Pack
Posts: 1343
Location: Eatonville, wa | Thank you everyone! These are great points and ideas .
I definitely was planning for 6 month agreement at first.
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Folks on-line